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Heather Oliver is a Technical Writer for Constellix and DNS Made Easy, subsidiaries of Tiggee LLC. She’s fascinated by technology and loves adding a little spark to complex topics. Want to connect? Find her on LinkedIn.
While they say content is king (and I couldn’t agree more, obviously), one could argue that the real head honcho is analytics. After all, it’s how competitive businesses track their site performance and how they learn to understand user behavior. But what if I told you that you could gain even deeper insights into your domain’s performance?
With DNS analytics! Keep reading to see how:
DNS analytics may very well be the biggest hidden gem in the industry. I say hidden because it’s not widely offered, and therefore, tragically overlooked.
What makes DNS analytics so special?
Because they provide a granular view of your domain’s activity on the DNS level—something web analytics suites can’t do. With DNS analytics, you have access to your domain’s query activity, raw data logs, and statistics, as well as charts and interactive maps for the ultimate visual representation of real-time and historical DNS data.
Now for a deeper dive into our analytics platform:
Query logging lets you view live query traffic through one of our PoPs. This data is in raw tabular format and is an excellent tool for identifying misconfigurations, finding stale records, comparing data over time, detecting attacks, and pinpointing excessive CDN requests.
Query logs can be filtered by:
Contellix’s Record Usage tool provides you with real-time stats (RTS) of your DNS record usage. This feature is what tells you how your DNS resources are being used. RTS can be filtered by record name, type, location, and IP protocol. The retrieved data helps to track down difficult-to-identify system misconfigurations. Another unique use case for RTS is for tracking web pages and marketing campaigns on the DNS level, as you can see which records are generating activity and when.
With Constellix’s DNS analytics, you’ll be able to unlock your domain’s true power and potential. Not only will you have access to previously inaccessible DNS data, but you’ll also have an incredible tool for troubleshooting and detecting/analyzing DNS attacks.
But it doesn’t stop there!
Our analytics platform can also track marketing campaigns and web page performances. Now, how cool is that?
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