Modern network architectures have become increasingly distributed, requiring localized routing configurations to manage growing traffic loads. Global Load Balancing (GLB) can be used to harmonize traffic flow across your distributed resources and create custom routing rules for different locales.
Global Load Balancing combines GeoDNS routing logic with load balancing techniques to manage traffic flow on a global scale. Whenever a user queries your Global Load Balancing records, they will be answered by nameservers in their originating region and will receive a response specific to their locale.
Global Load Balancing can solve many problems for distributed networks, such as:
✓ Answer queries in the user’s originating region
✓ Direct users to the server/resource closest to them
✓ Steer traffic toward resources with higher capacity or that are more cost efficient
✓ Block potentially malicious traffic by location or IP address