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Heather Oliver is a Technical Writer for Constellix and DNS Made Easy, subsidiaries of Tiggee LLC. She’s fascinated by technology and loves adding a little spark to complex topics. Want to connect? Find her on LinkedIn.
During the holiday season, there’s always a surge in online traffic, but with the world still in the middle of a pandemic, odds are online retailers will experience traffic spikes in epic proportions this year. In fact, it’s predicted that online shopping will double from 15 to 30% this holiday season—especially since you can find toilet paper online again. If Lysol becomes available things might get completely out of control.
An overloaded network isn’t the only thing that can steal the magic out of the holidays. DDoS attacks were already up by 151% in just the first part of 2020 and historically, hackers choose to be naughty instead of nice and are all too eager to try and “jingle all the way” off with your hard-earned money!
Any business could be affected by unexpected surges in internet traffic or DDoS attacks, but some can be more vulnerable than others. Perhaps one of the most obvious would-be retailers.
Online sales always rise during the holiday season, but due to COVID-19, retailers might want to buckle up and get ready for the ride. A recent report found that 65% of shoppers are still worried about catching the virus and plan to do as much of their shopping online as possible. This means big profits for retailers, but it also means potential digital traffic jams, or worse, becoming victims of extortion from hackers.
Gaming is another industry that can expect a larger than usual volume of traffic. Gaming platforms have already seen a huge spike in activity earlier this year due to worldwide lockdowns, but the industry is predicted to hit a record $13.4 billion in sales this holiday season. Increased activity aside, gaming platforms are also notoriously popular targets for hackers. Apparently, cyber criminals don’t just love sucking the joy out of the holidays, they like shooting down fun like it’s their call of duty.
Another type of business that must be prepared and ready for massive surges in online traffic or attacks are technology, IT, and SaaS companies, like ours, for example. As internet services are the very thing that other businesses rely upon to stay online and running smoothly, you need to make sure you’re not just partnered with some misfits, but also have a “gem” of a DNS provider. Sadly, nothing would give hackers a bigger thrill than wreaking havoc during the 2020 pandemic holiday rush!
Are you prepared for the digital holiday tsunami?
With the right preparation, your network can withstand anything the holiday season throws your way. And we’re here to help you do it. Whether there’s an avalanche of people driven to your site or a cyber Scut Farkas is trying to ruin your Christmas story, we’ll keep you up and going strong. After all, we don’t want you to shoot your eye out, kid.
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