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Heather Oliver is a Technical Writer for Constellix and DNS Made Easy, subsidiaries of Tiggee LLC. She’s fascinated by technology and loves adding a little spark to complex topics. Want to connect? Find her on LinkedIn.
What used to be out of reach for small businesses is now at their fingertips thanks to recent advancements in cloud technology. An Internet Traffic Optimization (ITO) solution makes enterprise IT a reality for all domain owners.
Customers have come to expect the same level of online experience from small businesses as they do from large corporations. Everything from application to network performance and DNS resolution times are being held to the same standard as tech giants like Google, Microsoft, and Apple.
In fact, 32% of customers (PWC) stop doing business with brands they love after just one bad experience. The stakes are higher for online businesses. 88% of web users are less likely to revisit a site after a poor experience (SWEOR).
If you aren’t meeting modern internet standards, consumers will take to the likes of Twitter and Facebook to make their voices heard. And in 2021, the consumer’s voice is more powerful than ever. It can help catapult your business to new heights, or it can damage your brand reputation and lead to loss of revenue. Many surveys have confirmed this, including a recent one by Stackla that found 79% of people are influenced by user-generated content on social networks.
The truth is, today’s businesses—no matter how big or small—must ensure their content is responsive, fast-loading, and readily accessible in order to remain competitive.
The problem is most companies don’t have the resources or knowledge to achieve enterprise-level performance. Nor do they have the staff to stay abreast with technology trends, threats, and internet regulations.
But we’re changing all of that.
Your website can provide enterprise-level performance even if you don’t have a dedicated IT staff when you implement ITO as part of your strategy.
ITO bridges the gap between enterprise and small businesses in the online market. With ITO, you can leverage the latest cloud technology previously only obtainable by tech giants, but without the enormous price tag. For example, a recent study by Hosting Tribunal shows that small to medium-sized businesses save approximately 36% on IT after migrating to the cloud.
Networks hosted in the cloud use Anycast technology, which is self-healing, and highly redundant. DNS Anycast networks authoritatively represent a domain's nameservers at multiple points of presence (PoPs). What this means is that your domain's DNS information is globally hosted at an array of locations and on multiple nameservers all the time. This dramatically reduces your domain’s resolution time, as the closer your content is to your end-users, the faster your page load times will be.
With an ITO solution, even “mom and pop” businesses can benefit from large, multi-million dollar infrastructures with a multitude of critical peering exchanges around the world. This increases speeds and reliability while decreasing costs.
The cloud also affords small businesses access to big data analytics. This provides insight into end user behavior and assists in making real-time routing decisions based on location and performance. With Internet Traffic Optimization, the true power of ITO latency-based traffic steering is finally available for businesses of all sizes.
If you want to learn more about moving to the cloud and how to implement an ITO solution for your business, download our FREE eBook.
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