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Heather Oliver is a Technical Writer for Constellix and DNS Made Easy, subsidiaries of Tiggee LLC. She’s fascinated by technology and loves adding a little spark to complex topics. Want to connect? Find her on LinkedIn.
Let’s go ahead and address the elephant in the blog. We want your business. Yeah, I said it. But let me explain. We hate seeing any company suffer from an outage or throwing money needlessly down the drain. It doesn’t have to be like that. See, we don’t just offer DNS, DNS is in our DNA. And, we genuinely want to help make the internet a more reliable and safer place for everyone. Really.
DNS is one of the most overlooked and underutilized tools in an organization’s arsenal. It can literally be the difference between customers choosing your products or services over a competitor’s.
Here’s the thing
Websites that take longer than 3 seconds to load experience 40% more bounce rates—and desktop users tend to “bounce” even faster (2 seconds). Downtime can cost upward of $300,000 in as little as an hour! And in the case of DNS, all publicity isn’t good publicity. No matter how you spin it, when your website goes dark, it negatively affects your brand’s reputation. If you’re not there when your customers need you, they start looking elsewhere.
Competition is fierce. Don’t make it even harder by accepting downtime or slow query resolution.
Did you know?: Faster DNS query resolution can not only boost your site’s performance, but can also increase SEO rankings. Page load times will become even more critical to SEO starting in May 2021, when Google updates its SERP algorithm.
But how, might you ask, can we (or any other DNS provider for that matter) make such a difference? I’ll tell you. When getting down to the essence of DNS, it’s about the provider’s infrastructure, its points of presence (PoPs), and the amount of data the PoPs can handle.
Not all DNS providers are created equal. [Caution: Shameless self-promotion ahead]. We have 19 PoPs and counting that can—and have—handled significant amounts of traffic, including surges from massive DDoS attacks (and all of our clients stayed online). Our infrastructure was built in-house from the ground up with the sole purpose of making the lives of IT technicians around the world easier and to make sure businesses stayed up 100% of the time.
There are several ways to achieve 100% uptime and to streamline your DNS management, all of which have value. Do yourself and your business a favor and do your research. You’ll find having a strong DNS strategy in place will pay off big in the long run.
Did you know?: RTTAD can even help with your marketing efforts by showing you which pages are queried most, can help you pinpoint inconsistencies, spot stale data, and so much more.
While DNS is essentially “invisible,” it’s the backbone of the internet. Without it, it’d be nearly impossible to surf the web as we’re used to today. Can you imagine trying to memorize and type out every single IP address for every site you visit? There’s nearly 2 billion websites in existence! And while no one is going to be visiting that many sites, even in a lifetime, trying to surf the net via IP addresses would make your brain crash quicker than trying to play Cyberpunk 2077 on a potato PC.
In short, don’t neglect your DNS. Regardless of who you ultimately choose for your DNS service [choose us], keeping these nine points in mind will help ensure your DNS strategy is a success.
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For information on Constellix or DNS Made Easy products and services contact us. Our specialists will be happy to discuss your specific needs and work with you to find the perfect DNS solutions for your business.
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